Lady Gaga used to have her own fragrance called Fame, but this was discontinued a few years ago and instead in 2020 she because the face of Valentino Voce Viva, and then Voce Via Intensa in 2021. The advertising campaign is focused on the phrase ‘My Voice, My Strength’ which I think Lady Gaga embodies perfectly. Voce Viva translates from Italian to ‘living voice’ or something similar. Essentially I think the phrase is all about having your own voice and living through it. Valentino Voce Viva Eau de Parfum In 2020 we saw Lady Gaga…

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