Skip to main content
Perfume Ranges

The Ultimate Guide To The H&M Fragrances

By October 4, 2023No Comments

In a world where scents can evoke memories, spark emotions, and even define personalities, H&M has emerged as a global fashion powerhouse that extends its influence beyond clothing. The Swedish retail giant has seamlessly woven the magic of fragrance into its repertoire, offering a tantalizing collection that embodies the essence of affordable luxury. As we embark on this olfactory journey, I invite you to discover a world of unisex scents that cater to every mood, season, and style. From the chic and sophisticated to the playful and whimsical, H&M’s fragrances are designed to make a statement, leaving an indelible mark on your senses and style. So, fasten your seatbelts, because we’re about to navigate the intoxicating universe of H&M fragrances, where fashion meets fragrance, and every spritz tells a story.

PerfumesRelease Fragrance Notes
Cashmere2019Amber, Musk, Cashmere
Above The Clouds2018Cotton, Rose, Pink Pepper, Musk, Amber
Arboretum2018Bergamot, Pear, Rose, Jasmine
Flowerscrape2018bergamot, Jasmine, sweet pea, Amber
Lipstick2018Lipstick, Makeup, Lollipop
Raconteuse2018Bitter Orange, Tiare Flower, Neroli, Vanilla
Sparks Will Fly2018Mandarin Orange, Yellow Freesia, Patchouli, Lily of the valley
Sunray2018Solar Notes, Tiare Flower, Vanilla
T-Shirt2018Cotton Flower, Clean Notes
Way Past Midnight 2018Grapefruit, Vanilla, Sandalwood, Magnolia
Rain2019Rain Notes, Herbal Notes

H&M Cashmere

H&M’s Cashmere again hs fresh laundry kind of smell. As it settles, the heart unfolds with creamy, powdery florals, creating a cozy, cashmere-like aura, almost like a baby powder. You could spray this after a bath and feel fresh and clean! Its affordable price point and decent longevity make it a budget-friendly choice for those seeking a warm, inviting scent reminiscent of cozy sweaters on a chilly day.

H&M Above The Clouds

H&M Above the Clouds again has the fresh laundry, clean cotton type of fragrance, think Ariana Grande’s Cloud by much lighter. The heart reveals to be a delicate floral bouquet with hints of jasmine and violet, and notes of petrichor. Above the Clouds is a perfect choice for those who are looking for a really light after shower perfume.

H&M Arboretum

H&M Arboretum is a fresh pear fragrance. This perfume invites you to stroll through a serene forest, with its opening notes of green leaves and fresh grass capturing the essence of nature. If you like fragrances like Jimmy Choo & Jo Malone Pear & freesia you will definitely love this. As it dies down, I get jasmine with hints of rose, reminding me of Ralph by Ralph Lauren. This would great fro humid weather as it has got that thirst quenching freshness to it.

H&M Flowerscrape

H&M Flowerscrape is beautiful light sweat pea fragrance which I really recommend for all the sweet pea lovers out there. It has notes of bergamot in which makes it very fresh & bright. As it settles, a hint of metallic ozone adds an edgy, almost an industrial touch. It’s perfect for humid weather or when you want something fresh during daytime in spring season!

H&M Lipstick

H&M’s Lipstick comes in this cute pink packaging and is one of my favourites from the range. It really does smell like a lipstick, it has those powdery violet-rose scent that most makeup or lipsticks have. Its a very feminine & girly perfume, growing up I really liked the smell of lipstick so in my opinion its a great idea. It has surprisingly good projection and lasting given the price its a steal!

H&M Raconteuse

H&M Raconteuse, a captivating fragrance, weaves an enchanting olfactory narrative. Opening with a burst of zesty citrus and bergamot, it immediately grabs your attention. As it unfolds, a rich tapestry of floral notes, such as jasmine and rose, emerges, adding a sensual and romantic depth. The fragrance settles into a warm embrace of vanilla and sandalwood, creating a cozy and lingering trail. Raconteuse, which means storyteller in French, lives up to its name by narrating a tale of elegance and sophistication. It’s a fragrance for those who want to leave a lasting impression and be remembered as the enchanting protagonist of their own story.

H&M Sparks Will Fly

H&M Sparks Will Fly is a heavy patchouli fragrance that reminds me a bit of Calvin Klein Euphoria. It has other floral notes like orange blossom & mandarin in too but patchouli is definitely the dominating note. It isn’t super heavy, but I think it can be worn both in daytime & nighttime. You can also layer it with other perfumes to make it last longer. The fragrance truly shines in its sultry base of vanilla and patchouli, classic truly.

H&M Sunray

H&M’s Sunray is a solar perfume and is an absolutely delightful burst of sunshine in a bottle. It smells like putting on sun cream on a beach. It reminds me of Nivea perfume, that hawaiian tropical smell kind of vibe which transports you to a vacation. It could be a great addition to take with you for holidays.

H&M T-Shirt

H&M’s T-Shirt is a classic cotton fragrance. It smells like fresh laundry to me, definitely unisex and could be worn by anyone. It’s so light & subtle that if you are someone who really struggles with perfume this is as light as you can expect from a perfume. Its more like a body spray than a perfume that you can use to fresh up after working out or coming back home from hot weather.

H&M Way Past Midnight

H&M’s Way Past Midnight is a fresh magnolia & grapefruit perfume. It has a bit of ginger in, which brings out the sharpness of the citrus notes in there. Its very light & fresh, perhaps the lightest one in the collection. This is the kind of perfume you would use to freshen up in a hot humid weather!

H&M Rain

H&M Rain definitely has that just after rain smell (now as Petrichor), but it’s slightly on the greener side, think water on grass kind. As it develops, delicate floral notes, including lily of the valley and watery jasmine, emerge, adding softness to the perfume. If you are looking for a fragrance that smells like rain, this is one the closest I have smelled that actually is similar to the real smell of rain.

Soki London

Sophie is the perfume enthusiast behind Soki London. She reviews the latest perfumes and entire perfume ranges on her YouTube channel and website.